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Slam Branding is the winner of the Digital Impact Award for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The [...]
Beyond the global brands whose opportunity to reach the masses through social media is immediately apparent, less mainstream businesses have taken a wait-and-see approach. If you are working in the b2b or professional world, like the majority of your peers you probably view LinkedIn as comfortably business-like, while Facebook is more for people’s personal life.
// < ![CDATA[ var flattr_url = 'http://www.slamglobal.com/2010/07/26/flattr-money-for-nothing-and-the-clicks-for-free/'; // ]]> Peter Sunde is better known as co-founder of the infamous Pirate Bay, a Swedish website that indexed BitTorrent files. At this year’s Republica Conference he introduced a very different start up concept, Flattr, the name being a combination of Flattery and Flat rate. This is a [...]
Nestlé’s social media mishap was one of many examples that helped prove German professor and psychologist Peter Kruse’s point. In his presentation at this year’s re:publica conference in Berlin he illustrated how the Internet is facilitating a redistributing of power from the providers to the receivers.
Facebook is an excellent resource for building strong connections with the student and graduate community, but achieving Facebook success is not as straightforward as it may seem. Some pages such as the Oxford University page have achieved a high number of followers by really understanding the medium and using it to its full advantage. Other [...]
Building relationships with the student and graduate communities is changing on-campus recruitment activities and generating a buzz around online social media. Combining all on- and offline activities into an integrated relationship development strategy, however, is still some way off for most graduate recruiters, although one of the benefits of joined-up thinking could be to impress [...]
It’s always hard to grab students’ attention at careers fares when the guys in the corner have a tank to play with. But the latest communications technology offers some attention grabbers that can also demonstrate that innovation isn’t just a word in the recruitment blurb.
Internal Communications – HR 2.0? Over the last few years, new opportunities have arisen for HR teams to leverage social media and Web 2.0 in internal branding. Social media is now being used extensively through corporate platforms to unify, establish collaboration, create innovation and even to establish corporate standards across large multinational corporations. While the [...]
The first step a hedge fund is likely to take in seeking external marketing support is to enlist the services of a public relations agency, and rightly so, since influencing the influencers is crucial in reaching professional audiences. However, PR has changed with the rise of new media. Not only are our favourite industry newspapers [...]
Banks are facing a huge challenge to improve their image in consumers’ minds. As human behaviour evolves and more and more customers use digital media to communicate, the need for financial service sector companies to join the online conversation grows. Even though the use of social media networks in business is still a new concept [...]
