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Tag Archives: Hedge Funds

Thought leadership in the digital age

When one of the top four global accountancy firms published a provocative point of view recently about the regulation of Europe’s hedge funds, internet immediacy helped to ensure it was widely read and discussed. For asset managers, the firm instantly became the forward-thinking authority that they needed to consult to ensure their UCITS hedge fund [...]

Public Relations for Hedge Funds

The first step a hedge fund is likely to take in seeking external marketing support is to enlist the services of a public relations agency, and rightly so, since influencing the influencers is crucial in reaching professional audiences. However, PR has changed with the rise of new media. Not only are our favourite industry newspapers [...]