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When one of the top four global accountancy firms published a provocative point of view recently about the regulation of Europe’s hedge funds, internet immediacy helped to ensure it was widely read and discussed. For asset managers, the firm instantly became the forward-thinking authority that they needed to consult to ensure their UCITS hedge fund [...]
Since the launch of the ipad the excitement about mobile apps which has been creating a buzz in the tech world for a couple of years has exploded into the mainstream. The Number of apps available and the number of downloads are reported in numbers too large to compute and it’s been predicted that mobile [...]
The first step a hedge fund is likely to take in seeking external marketing support is to enlist the services of a public relations agency, and rightly so, since influencing the influencers is crucial in reaching professional audiences. However, PR has changed with the rise of new media. Not only are our favourite industry newspapers [...]
“Video killed the radio star”, paper killed parchment and downloadable digital media killed CDs and DVDs. When technology turns an old economic model on its head and creates a new one that changes behaviour of consumers, it is referred to as disruptive.
