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Slam Branding is the winner of the Digital Impact Award for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The [...]
A few months ago we discussed developments in face recognition technology and mused about the mindboggling opportunities it brings for advertising. With the Metro’s ‘behind the idea’ featuring the newest innovations around the technology, face recognitions makes the headlines once more.
In our last blog post we expressed concerns on the ever-increasing use of personalisation on the web and were debating the possible impacts this could have on society. Just about a week later the topic seems to be in everybody’s mind and Google results, not least due to a Ted Talk by Eli Pariser on [...]
At the last Facebook Developer’s Garage we attended, a gentleman was introducing a new app for tourists and travellers, one that introduces you to restaurants and sites you may like, recommended to you by people like you. It is hard to imagine that the Facebook “like” button was introduced just over a year ago, when [...]
Beyond the global brands whose opportunity to reach the masses through social media is immediately apparent, less mainstream businesses have taken a wait-and-see approach. If you are working in the b2b or professional world, like the majority of your peers you probably view LinkedIn as comfortably business-like, while Facebook is more for people’s personal life.
Nestlé’s social media mishap was one of many examples that helped prove German professor and psychologist Peter Kruse’s point. In his presentation at this year’s re:publica conference in Berlin he illustrated how the Internet is facilitating a redistributing of power from the providers to the receivers.
Facebook is an excellent resource for building strong connections with the student and graduate community, but achieving Facebook success is not as straightforward as it may seem. Some pages such as the Oxford University page have achieved a high number of followers by really understanding the medium and using it to its full advantage. Other [...]
