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Tag Archives: Digital Marketing

Slam Branding is best of digital for professional services at 2011 Digital Impact Awards

Slam Branding is the winner of the Digital Impact Award for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The [...]

Face Recognition Technology – An Outdoor Revolution

“Didn’t you have ads in the 21st century?” “Well sure, but not in our dreams, only on TV and radio, and in magazines, and movies, and at ball games… and on buses and milk cartons and t-shirts, and bananas and written on the sky – but not in dreams, no siree” (Futurama) The days of [...]

Flattr – Money for Nothing and the Clicks for free

// < ![CDATA[ var flattr_url = 'http://www.slamglobal.com/2010/07/26/flattr-money-for-nothing-and-the-clicks-for-free/'; // ]]> Peter Sunde is better known as co-founder of the infamous Pirate Bay, a Swedish website that indexed BitTorrent files. At this year’s Republica Conference he introduced a very different start up concept, Flattr, the name being a combination of Flattery and Flat rate. This is a [...]

Thought leadership in the digital age

When one of the top four global accountancy firms published a provocative point of view recently about the regulation of Europe’s hedge funds, internet immediacy helped to ensure it was widely read and discussed. For asset managers, the firm instantly became the forward-thinking authority that they needed to consult to ensure their UCITS hedge fund [...]

What not to do in Digital Marketing

Nestlé’s social media mishap was one of many examples that helped prove German professor and psychologist Peter Kruse’s point.  In his presentation at this year’s re:publica conference in Berlin he illustrated how the Internet is facilitating a redistributing of power from the providers to the receivers.