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For professional and financial services firms, success depends so much on presentations and the pitch. Teams on the front line are responsible for delivering the business through the impact of their words and emotional engagement with clients. Individual’s skills vary and each presenter has to play to their strengths, but do the corporate messages get [...]
We’re very sorry today to hear of the death at the age of 56 of Eddie Stobart, someone who built the UK’s greatest trucking brand. Branding is so often misunderstood, yet some people are simply born with the branding gene – an intuitive understanding of what it’s all about without having to lift a textbook [...]
Internal Communications – HR 2.0? Over the last few years, new opportunities have arisen for HR teams to leverage social media and Web 2.0 in internal branding. Social media is now being used extensively through corporate platforms to unify, establish collaboration, create innovation and even to establish corporate standards across large multinational corporations. While the [...]
Banks are facing a huge challenge to improve their image in consumers’ minds. As human behaviour evolves and more and more customers use digital media to communicate, the need for financial service sector companies to join the online conversation grows. Even though the use of social media networks in business is still a new concept [...]
