Wallpaper works for Polar Capital
When it comes to size, we would all expect larger online ads to work better than smaller ones…
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Advertising – we’re putting it to the test
A sharper Focus on your audience? ACPI Target Indian Investors in the UK
Targeting is becoming ever smarter with the possibilities of psychographic profiling emerging from data gathering on social sites…
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Love at first sight for Tokio Marine
Jon Gibs, VP Media Analytics, at Neilson, the global leader in communications measurement says “Creative is about…
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Video increases click through rates by 302%
If you’ve gone for large format ads, targeted your media buying to gain local relevancy and ratcheted up the creative, you’re a long way to achieving digital advertising success, but there’s one more step…
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