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Beyond the global brands whose opportunity to reach the masses through social media is immediately apparent, less mainstream businesses have taken a wait-and-see approach. If you are working in the b2b or professional world, like the majority of your peers you probably view LinkedIn as comfortably business-like, while Facebook is more for people’s personal life.
What? March already? Impossible! A few months ago we added the Technology for Marketing and Advertising event (TFM&A) at Earl’s Court to our diaries, excited at the prospect of such a meaty two-day event full of big name speakers, seminars and a broad ranging exhibition. Tomorrow, two members of the SLAM team will have the [...]
The first topic on the Mashup’s Being Open event was “How open development and open source are changing the way we build digital services and dramatically reducing costs and development time” and included professionals discussing both open source software and open source hardware. The session started with Jeremy Ruston, Head of Open Source Innovation for [...]
We’re having a magical day at SLAM headquarters with our creative brains dipped in fairy dust via iphone app “Younicorn”. You too can create your very own unicorn alter ego. All Charlie the Unicorn lovers – and if you aren’t you will be – will just love this app even though it has a little [...]
Facebook is an excellent resource for building strong connections with the student and graduate community, but achieving Facebook success is not as straightforward as it may seem. Some pages such as the Oxford University page have achieved a high number of followers by really understanding the medium and using it to its full advantage. Other [...]
Mashup the digital marketing networking event is hosting a mixer tonight based around Augmented Reality. AR is sure to be a definitive technology tool in the upcoming year what with the growing sophistication of smart phones and handheld technology.
Banks are facing a huge challenge to improve their image in consumers’ minds. As human behaviour evolves and more and more customers use digital media to communicate, the need for financial service sector companies to join the online conversation grows. Even though the use of social media networks in business is still a new concept [...]
I need to borrow your voice – for a good cause… Why: our Cancer Research campaign ‘Shine’ is live, and we want to get loads of people to come to the event Quick background: It’s a 13 or 26 mile night walk through MANCHESTER to raise money for Cancer Research UK on the 17th April [...]
Social media was truly the buzzword of 2009. In 2009, Twitter emerged into the mainstream having previously languished in the tech-geek ghetto. Everyone from Steven Fry to Lilly Allen adopted the micro-blogging platform and presenters of both news and lifestyle programmes puzzled over this 140 character-limit craze. While Twitter was undoubtedly the poster boy for social [...]
