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The Christmas elves have been busy in the Slam kitchen. If you were good this year, you may have received a delivery of freshly baked, triple chocolate Christmas cookies from us today – enjoy! Rather than designing the usual e-card or selecting corporate gifts, we thought we’d handcraft something small and, above all, delicious. Now, [...]
Rise above the noise, turn left on red, zig when the world zags and dare to be different – at Slam we’re celebrating the return of the brochure. When your competitors are focused on their digital campaigns, getting to grips with social media and identifying appropriate digital influencers to gain an edge in 2011, they [...]
US High Street store, The GAP’s recent brand identity crisis caused much stir within the marketing blogosphere. The new logo was hastily withdrawn, but so much publicity was generated by the event some were questioning whether it was a less a mistake than a deliberate attempt to grab some headlines. Nevertheless, Neurofocus, the world’s largest [...]
“Didn’t you have ads in the 21st century?” “Well sure, but not in our dreams, only on TV and radio, and in magazines, and movies, and at ball games… and on buses and milk cartons and t-shirts, and bananas and written on the sky – but not in dreams, no siree” (Futurama) The days of [...]
We’re having a magical day at SLAM headquarters with our creative brains dipped in fairy dust via iphone app “Younicorn”. You too can create your very own unicorn alter ego. All Charlie the Unicorn lovers – and if you aren’t you will be – will just love this app even though it has a little [...]
// < ![CDATA[ var flattr_url = 'http://www.slamglobal.com/2010/07/26/flattr-money-for-nothing-and-the-clicks-for-free/'; // ]]> Peter Sunde is better known as co-founder of the infamous Pirate Bay, a Swedish website that indexed BitTorrent files. At this year’s Republica Conference he introduced a very different start up concept, Flattr, the name being a combination of Flattery and Flat rate. This is a [...]
When one of the top four global accountancy firms published a provocative point of view recently about the regulation of Europe’s hedge funds, internet immediacy helped to ensure it was widely read and discussed. For asset managers, the firm instantly became the forward-thinking authority that they needed to consult to ensure their UCITS hedge fund [...]
Nestlé’s social media mishap was one of many examples that helped prove German professor and psychologist Peter Kruse’s point. In his presentation at this year’s re:publica conference in Berlin he illustrated how the Internet is facilitating a redistributing of power from the providers to the receivers.
Facebook is an excellent resource for building strong connections with the student and graduate community, but achieving Facebook success is not as straightforward as it may seem. Some pages such as the Oxford University page have achieved a high number of followers by really understanding the medium and using it to its full advantage. Other [...]
Building relationships with the student and graduate communities is changing on-campus recruitment activities and generating a buzz around online social media. Combining all on- and offline activities into an integrated relationship development strategy, however, is still some way off for most graduate recruiters, although one of the benefits of joined-up thinking could be to impress [...]
