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Last week we explored the difference between promotional and prevention motivation and how this might impact messaging. This week the debate continues as neuroscientist Tali Sharot reveals the latest findings on how we digest information. On this morning’s BBC Radio 4’s woman’s hour she explained that human beings are actually hard wired to be optimistic. [...]
One-phrase slogans can have a profound effect on how customers see your product or service. One key factor in crafting that phrase is matching its content to the customer’s mind-set, and in particular to the way they view opportunity. The Harvard business review recently explored the two fundamentally different kinds of consumer motivation: prevention and [...]
You are far more interesting than the average TV programme and that’s why your television is now watching you. The technology to have a webcam observe your facial expressions exists and may be deployed in ad platforms, games and other areas. It’s only a matter of time before ads will change or linger according to [...]
On this morning’s BBC Radio 4 ‘today’ show, James Dyson talked about the shortage of Engineers in the UK and supported the campaign to keep Design and Technology a mandatory subject in the school curriculum. The national curriculum is currently under review and business leaders fear that removing the subject may have a serious impact [...]
Slam Branding is the winner of the Digital Impact Award for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The [...]
For professional and financial services firms, success depends so much on presentations and the pitch. Teams on the front line are responsible for delivering the business through the impact of their words and emotional engagement with clients. Individual’s skills vary and each presenter has to play to their strengths, but do the corporate messages get [...]
In our last blog post we expressed concerns on the ever-increasing use of personalisation on the web and were debating the possible impacts this could have on society. Just about a week later the topic seems to be in everybody’s mind and Google results, not least due to a Ted Talk by Eli Pariser on [...]
At the last Facebook Developer’s Garage we attended, a gentleman was introducing a new app for tourists and travellers, one that introduces you to restaurants and sites you may like, recommended to you by people like you. It is hard to imagine that the Facebook “like” button was introduced just over a year ago, when [...]
Beyond the global brands whose opportunity to reach the masses through social media is immediately apparent, less mainstream businesses have taken a wait-and-see approach. If you are working in the b2b or professional world, like the majority of your peers you probably view LinkedIn as comfortably business-like, while Facebook is more for people’s personal life.
We’re very sorry today to hear of the death at the age of 56 of Eddie Stobart, someone who built the UK’s greatest trucking brand. Branding is so often misunderstood, yet some people are simply born with the branding gene – an intuitive understanding of what it’s all about without having to lift a textbook [...]
