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Rise above the noise, turn left on red, zig when the world zags and dare to be different – at Slam we’re celebrating the return of the brochure. When your competitors are focused on their digital campaigns, getting to grips with social media and identifying appropriate digital influencers to gain an edge in 2011, they [...]
As the alternative and traditional fund management industries become less distinct, competition between the two tribes is ever increasing, creating interesting marketing challenges, not least in the retail space. UCITS III, the European Regulatory framework and fund structure that allows hedge fund-like products to be distributed throughout the EU, are gaining in popularity with both [...]
The first step a hedge fund is likely to take in seeking external marketing support is to enlist the services of a public relations agency, and rightly so, since influencing the influencers is crucial in reaching professional audiences. However, PR has changed with the rise of new media. Not only are our favourite industry newspapers [...]
SEI recently completed a survey of institutional investors and their perspective on hedge funds, the outcome of which was a list of four main factors Institutional Investors look for. We’ve reviewed the SEI factors, added one, and focused on how you can cater to the institutional investors needs through your website and how a good [...]
