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We’re not getting any younger, that’s for sure. While I feel my proverbial beard growing, I’m trying to imagine the United Kingdom of 2034, in which, according to the Office of National Statistics, almost a quarter of our nation’s population (23%) will be over 65 years old. One of the most prevalent trends currently discussed [...]
Slam Global’s future digital trends for 2011 and highlights from the February London Mashup event. We look at mobile video sharing, niche social networks, influencers and more.
Rise above the noise, turn left on red, zig when the world zags and dare to be different – at Slam we’re celebrating the return of the brochure. When your competitors are focused on their digital campaigns, getting to grips with social media and identifying appropriate digital influencers to gain an edge in 2011, they [...]
US High Street store, The GAP’s recent brand identity crisis caused much stir within the marketing blogosphere. The new logo was hastily withdrawn, but so much publicity was generated by the event some were questioning whether it was a less a mistake than a deliberate attempt to grab some headlines. Nevertheless, Neurofocus, the world’s largest [...]
