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For professional and financial services firms, success depends so much on presentations and the pitch. Teams on the front line are responsible for delivering the business through the impact of their words and emotional engagement with clients. Individual’s skills vary and each presenter has to play to their strengths, but do the corporate messages get [...]
We’re very sorry today to hear of the death at the age of 56 of Eddie Stobart, someone who built the UK’s greatest trucking brand. Branding is so often misunderstood, yet some people are simply born with the branding gene – an intuitive understanding of what it’s all about without having to lift a textbook [...]
Rise above the noise, turn left on red, zig when the world zags and dare to be different – at Slam we’re celebrating the return of the brochure. When your competitors are focused on their digital campaigns, getting to grips with social media and identifying appropriate digital influencers to gain an edge in 2011, they [...]
US High Street store, The GAP’s recent brand identity crisis caused much stir within the marketing blogosphere. The new logo was hastily withdrawn, but so much publicity was generated by the event some were questioning whether it was a less a mistake than a deliberate attempt to grab some headlines. Nevertheless, Neurofocus, the world’s largest [...]
