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Membership bodies to a great extent rely on member motivation. Whether in relation to lending their time to participate in events, successfully completing CPD programs, or simply joining, members need to feel a positive impetus to do so and to continue to do so throughout their career. When it comes to motivation techniques, there is [...]
A few months ago we discussed developments in face recognition technology and mused about the mindboggling opportunities it brings for advertising. With the Metro’s ‘behind the idea’ featuring the newest innovations around the technology, face recognitions makes the headlines once more.
In our last blog post we expressed concerns on the ever-increasing use of personalisation on the web and were debating the possible impacts this could have on society. Just about a week later the topic seems to be in everybody’s mind and Google results, not least due to a Ted Talk by Eli Pariser on [...]
At the last Facebook Developer’s Garage we attended, a gentleman was introducing a new app for tourists and travellers, one that introduces you to restaurants and sites you may like, recommended to you by people like you. It is hard to imagine that the Facebook “like” button was introduced just over a year ago, when [...]
We’re not getting any younger, that’s for sure. While I feel my proverbial beard growing, I’m trying to imagine the United Kingdom of 2034, in which, according to the Office of National Statistics, almost a quarter of our nation’s population (23%) will be over 65 years old. One of the most prevalent trends currently discussed [...]
We’re very sorry today to hear of the death at the age of 56 of Eddie Stobart, someone who built the UK’s greatest trucking brand. Branding is so often misunderstood, yet some people are simply born with the branding gene – an intuitive understanding of what it’s all about without having to lift a textbook [...]
