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A Cultural Shift – Open Source Part 1

The first topic on the Mashup’s Being Open event was “How open development and open source are changing the way we build digital services and dramatically reducing costs and development time” and included professionals discussing both open source software and open source hardware.

The session started with Jeremy Ruston, Head of Open Source Innovation for BT. Jeremy is the founder of Osmosoft, the open source innovation arm of BT. He joined BT three years ago to lead its open source innovation activities, helping BT take advantage of the unique business opportunities offered by participation in open source communities.



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By Ioana | Posted in Digital, Main, Mashup, Social Media, Web Development | Tagged , , , | Comments (1) | February 22, 2011 – 1:40 pm

Open Source: Trends in development, platforms and data

“Being Open” is today’s motto at SLAM. In a few hours we’ll be attending Mashup’s half-day event at the Chartered Institute of IT to discuss the newest trends in open source development, platforms and data.  If you’re very quick, and in today’s world you need to be, you may still be able to grab the last tickets and get ahead of the curve on how the world is being transformed by open source software.


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By Roxanne | Posted in Digital, Main, Mashup, Web Development | Tagged , | Comments (1) | February 16, 2011 – 12:42 pm

Digital trends for 2011 – part 2

As promised (although a tiny bit later), we are back with highlights from the latest Mashup event hosted at the British Computer Society’s headquarters where a lively offline and online (through the live twitter wall) discussion about the next digital trends took place.

The panelists for the night were venture capitalist Laurence John from Amadeus, Gary Gale from Nokia, Steve Kennedy representing the telecom/internet industry and digital PR expert James Poulter from LexisPR. Social media specialist Andrew Gerrard from Article8 moderated the session beautifully.

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By Ioana | Posted in App, Creative, Digital, Digital Campaign, Main, Marketing, Mashup, Start Ups | Tagged , , , , , | Comments (1) | February 4, 2011 – 2:26 pm

Digital trends for 2011

Later today we are joining the Mashup community at BCS, Southampton Street, London to discuss the significant digital trends for 2011 – those with the potential to change the way we work, live and play. It might not be too late to grab a ticket.

Here are a few of the most significant developments that we believe will be re-shaping our world in 2011, so many in fact this will have to be the first of a multi-parter. Tomorrow we’ll bring you the highlights from the Mashup discussion and continue our list.

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By Ioana | Posted in Creative, Design, Digital, Main, Marketing | Tagged , | Comments (2) | February 2, 2011 – 2:10 pm

Christmas Triple Chocolate Cookies: With Love, from Slam to You!

The Christmas elves have been busy in the Slam kitchen. If you were good this year, you may have received a delivery of freshly baked, triple chocolate Christmas cookies from us today – enjoy! Rather than designing the usual e-card or selecting corporate gifts, we thought we’d handcraft something small and, above all, delicious. Now, before you take a bite out of that chocolaty goodness that is the Slam cookie, we’d like to take you on a small journey and tell you a wee bit more about our cookie experience!

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By Roxanne | Posted in Main | Comments (0) | December 15, 2010 – 6:04 pm

The Return of the Brochure

Rise above the noise, turn left on red, zig when the world zags and dare to be different – at Slam we’re celebrating the return of the brochure.

When your competitors are focused on their digital campaigns, getting to grips with social media and identifying appropriate digital influencers to gain an edge in 2011, they may be overseeing an opportunity in paper.

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By Roxanne | Posted in Asset Management, Brand Building, Creative, Design, Hedge Fund Marketing, Hedge Funds, Main, Marketing | Tagged , , , , , , | Comments (2) | December 9, 2010 – 11:59 am

Face Recognition Technology – An Outdoor Revolution

“Didn’t you have ads in the 21st century?”

“Well sure, but not in our dreams, only on TV and radio, and in magazines, and movies, and at ball games… and on buses and milk cartons and t-shirts, and bananas and written on the sky – but not in dreams, no siree” (Futurama)

The days of untargeted outdoor advertisement are over. Whether it’s interactive TV or tailored online messages, advertising is becoming increasingly about the personal. Although I’m fairly confident that I won’t be bothered in my dreams, it may not be long before a billboard addresses me with my name and reminds me that I’m out of toothpaste, as advances in face recognition technology offers the potential to create almost individually targeted outdoor advertising.

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By Roxanne | Posted in Advertising, Creative, Digital, Digital Advertising, Main, Marketing | Tagged , , , , | Comments (1) | December 7, 2010 – 11:19 am

The Best apps are Magical

We’re having a magical day at SLAM headquarters with our creative brains dipped in fairy dust via iphone app “Younicorn”. You too can create your very own unicorn alter ego.

Lee, our designer, as a beautiful Unicorn!

All Charlie the Unicorn lovers – and if you aren’t you will be – will just love this app even though it has a little cost, who can’t stretch to $0.99 for a bit of magic from itunes?

Armed with app, upload your photo, choose one of 12 mystical, enchanted backgrounds, add an adjustable horn et voila, you’re a unicorn. According to the Minneapolis-based creators, just about everybody looks better with a long, pointy horn growing out of their head! You can also upload your Younicorn photos directly to your Facebook page for all to see. Want to play a magical prank on a friend or family member? Have a baby or a pet? Younicorn them.

Are we at SLAM all unicorn lovers? No, Charlie has not touched all our hearts, yet, but we do love simple and some of us are really into pink.

By Roxanne | Posted in App, Creative, Digital Campaign, Main, Marketing, Social Media | Tagged , , | Comments (1) | November 10, 2010 – 5:53 pm

Flattr – Money for Nothing and the Clicks for free


Peter Sunde is better known as co-founder of the infamous Pirate Bay, a Swedish website that indexed BitTorrent files. At this year’s Republica Conference he introduced a very different start up concept, Flattr, the name being a combination of Flattery and Flat rate. This is a new micropayment system with a mission to encourage people to share, content and money.

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By Roxanne | Posted in Main | Tagged , , , | Comments (4) | July 26, 2010 – 1:22 pm