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Beyond the global brands whose opportunity to reach the masses through social media is immediately apparent, less mainstream businesses have taken a wait-and-see approach. If you are working in the b2b or professional world, like the majority of your peers you probably view LinkedIn as comfortably business-like, while Facebook is more for people’s personal life.
We’re very sorry today to hear of the death at the age of 56 of Eddie Stobart, someone who built the UK’s greatest trucking brand. Branding is so often misunderstood, yet some people are simply born with the branding gene – an intuitive understanding of what it’s all about without having to lift a textbook and Eddie was one such natural who deserves a place in the branding hall of fame.
What? March already? Impossible! A few months ago we added the Technology for Marketing and Advertising event (TFM&A) at Earl’s Court to our diaries, excited at the prospect of such a meaty two-day event full of big name speakers, seminars and a broad ranging exhibition. Tomorrow, two members of the SLAM team will have the pleasure of perusing the exhibition stands and listening to key note speakers for the entire day.
Last week we attended Mashup’s ‘Being Open’ event, where a multitude of professionals shared their experiences with open source development, data and platforms. In our previous post, we discussed the background of open source and new trends in open development. Now let’s have a look at open data and platforms.
The first topic on the Mashup’s Being Open event was “How open development and open source are changing the way we build digital services and dramatically reducing costs and development time” and included professionals discussing both open source software and open source hardware.
The session started with Jeremy Ruston, Head of Open Source Innovation for BT. Jeremy is the founder of Osmosoft, the open source innovation arm of BT. He joined BT three years ago to lead its open source innovation activities, helping BT take advantage of the unique business opportunities offered by participation in open source communities.
“Being Open” is today’s motto at SLAM. In a few hours we’ll be attending Mashup’s half-day event at the Chartered Institute of IT to discuss the newest trends in open source development, platforms and data. If you’re very quick, and in today’s world you need to be, you may still be able to grab the last tickets and get ahead of the curve on how the world is being transformed by open source software.
As promised (although a tiny bit later), we are back with highlights from the latest Mashup event hosted at the British Computer Society’s headquarters where a lively offline and online (through the live twitter wall) discussion about the next digital trends took place.
The panelists for the night were venture capitalist Laurence John from Amadeus, Gary Gale from Nokia, Steve Kennedy representing the telecom/internet industry and digital PR expert James Poulter from LexisPR. Social media specialist Andrew Gerrard from Article8 moderated the session beautifully.
Later today we are joining the Mashup community at BCS, Southampton Street, London to discuss the significant digital trends for 2011 – those with the potential to change the way we work, live and play. It might not be too late to grab a ticket.
Here are a few of the most significant developments that we believe will be re-shaping our world in 2011, so many in fact this will have to be the first of a multi-parter. Tomorrow we’ll bring you the highlights from the Mashup discussion and continue our list.
The Christmas elves have been busy in the Slam kitchen. If you were good this year, you may have received a delivery of freshly baked, triple chocolate Christmas cookies from us today – enjoy! Rather than designing the usual e-card or selecting corporate gifts, we thought we’d handcraft something small and, above all, delicious. Now, before you take a bite out of that chocolaty goodness that is the Slam cookie, we’d like to take you on a small journey and tell you a wee bit more about our cookie experience!
Rise above the noise, turn left on red, zig when the world zags and dare to be different – at Slam we’re celebrating the return of the brochure.
When your competitors are focused on their digital campaigns, getting to grips with social media and identifying appropriate digital influencers to gain an edge in 2011, they may be overseeing an opportunity in paper.
