Slam Branding is the winner of the Digital Impact Award for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The nomination recognises Slam’s skills in social media as well its expertise in content strategy.
Slam Global worked closely with the Actuarial Profession to devise a long-term strategy to build community links between the Profession and graduates. The Facebook page helps to educate the graduates about the multi-faceted nature of actuarial careers by creating a dynamic and interactive experience. The page now has over 9,0000 members, an impressive number given the membership of the Profession is just over 20,000 members, and the page continues to gain an average of 100 members per week. The award acknowledges the importance of having a solid content strategy in order to run a successful social media campaign that supports all other on- and offline activities. Slam Global has demonstrated exceptional research, understanding the intricacies of the actuarial profession, its history and its future.
The Digital Impact Awards is the UK’s leading established program that benchmarks and celebrates excellence in digital stakeholder communications and has seen a large increase in number and quality of entries this year. The ceremony was held on the 20th of October at the Grange St Pauls Hotel in London. Shiela Lumsden, Director at Slam Global said:
“We’re delighted for both the Actuarial Profession and ourselves to have been successful against what the awarding body described as strong competition for the professional services award. There is often resistance to Facebook as a platform for professional services companies and the Actuarial Profession showed great foresight in accepting Facebook as part of the strategy, and the page has certainly proved its value in strong relationship building for their audiences.”
