|
 |
Slam Branding is the winner of the Digital Impact Award for Professional Services for its client, the Actuarial Profession. As part of an integrated campaign, Slam Branding created a Facebook page to provide a platform for graduates and members of the Profession to come together, ask and answer questions, exchange information and get careers advice. The [...]
A few months ago we discussed developments in face recognition technology and mused about the mindboggling opportunities it brings for advertising. With the Metro’s ‘behind the idea’ featuring the newest innovations around the technology, face recognitions makes the headlines once more.
For professional and financial services firms, success depends so much on presentations and the pitch. Teams on the front line are responsible for delivering the business through the impact of their words and emotional engagement with clients. Individual’s skills vary and each presenter has to play to their strengths, but do the corporate messages get [...]
In our last blog post we expressed concerns on the ever-increasing use of personalisation on the web and were debating the possible impacts this could have on society. Just about a week later the topic seems to be in everybody’s mind and Google results, not least due to a Ted Talk by Eli Pariser on [...]
At the last Facebook Developer’s Garage we attended, a gentleman was introducing a new app for tourists and travellers, one that introduces you to restaurants and sites you may like, recommended to you by people like you. It is hard to imagine that the Facebook “like” button was introduced just over a year ago, when [...]
We’re not getting any younger, that’s for sure. While I feel my proverbial beard growing, I’m trying to imagine the United Kingdom of 2034, in which, according to the Office of National Statistics, almost a quarter of our nation’s population (23%) will be over 65 years old. One of the most prevalent trends currently discussed [...]
Beyond the global brands whose opportunity to reach the masses through social media is immediately apparent, less mainstream businesses have taken a wait-and-see approach. If you are working in the b2b or professional world, like the majority of your peers you probably view LinkedIn as comfortably business-like, while Facebook is more for people’s personal life.
We’re very sorry today to hear of the death at the age of 56 of Eddie Stobart, someone who built the UK’s greatest trucking brand. Branding is so often misunderstood, yet some people are simply born with the branding gene – an intuitive understanding of what it’s all about without having to lift a textbook [...]
What? March already? Impossible! A few months ago we added the Technology for Marketing and Advertising event (TFM&A) at Earl’s Court to our diaries, excited at the prospect of such a meaty two-day event full of big name speakers, seminars and a broad ranging exhibition. Tomorrow, two members of the SLAM team will have the [...]
Last week we attended Mashup’s ‘Being Open’ event, where a multitude of professionals shared their experiences with open source development, data and platforms. In our previous post, we discussed the background of open source and new trends in open development. Now let’s have a look at open data and platforms.
