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Author Archives: Shiela

Where does Facebook fit in graduate recruitment?

Facebook is an excellent resource for building strong connections with the student and graduate community, but achieving Facebook success is not as straightforward as it may seem.  Some pages such as the Oxford University page have achieved a high number of followers by really understanding the medium and using it to its full advantage. Other [...]

Digital Apps for an engaging Graduate Recruitment Campaign

It’s always hard to grab students’ attention at careers fares when the guys in the corner have a tank to play with. But the latest communications technology offers some attention grabbers that can also demonstrate that innovation isn’t just a word in the recruitment blurb.

Mashup Augmented Reality Mixer

Mashup the digital marketing networking event is hosting a mixer tonight based around Augmented Reality.  AR is sure to be a definitive technology tool in the upcoming year what with the growing sophistication of smart phones and handheld technology.

Q: What will make you Shine in 2010

I need to borrow your voice – for a good cause… Why: our Cancer Research campaign ‘Shine’ is live, and we want to get loads of people to come to the event Quick background: It’s a 13 or 26 mile night walk through MANCHESTER to raise money for Cancer Research UK on the 17th April [...]

Top Social Media Trends for 2010

Social media was truly the buzzword of 2009. In 2009, Twitter emerged into the mainstream having previously languished in the tech-geek ghetto. Everyone from Steven Fry to Lilly Allen adopted the micro-blogging platform and presenters of both news and lifestyle programmes puzzled over this 140 character-limit craze. While Twitter was undoubtedly the poster boy for social [...]

RE:volution Hedge Fund – How to stengthen your relationship with the Institutional Investor

SEI recently completed a survey of institutional investors and their perspective on hedge funds, the outcome of which was a list of four main factors Institutional Investors look for. We’ve reviewed the SEI factors, added one, and focused on how you can cater to the institutional investors needs through your website and how a good [...]

Information is your biggest threat

They say your greatest competitor today is information, but that’s just half the story. You’re other competitor is life overload.