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The exponential growth of mobile is changing the world we live in significantly. Whereas some are already embracing it fully, many B2B, professional services and membership organisations have yet to exploit the full potential of mobile, and apps in particular. Events and conferences are one of the many aspects of business life in which an [...]
What do you picture when you hear the term “Investment banker”? Bonuses, high-flying, designer suits and sport cars? You can’t blame graduates for choosing career paths in professions that strike them as desirable: Fashion, Investment Banking or Marketing, they all conjure up images of an exciting day-to-day life of fabulousness. They’re perceived as being desirable [...]
In December we wrote about face recognition technology in advertising and mused about future ads that will know who they’re talking to and whether they’re being looked at. In Britain this week, Slam’s musings become reality. A 20 second interactive ad that uses face recognition technology to determine the gender of the person looking at [...]
Membership bodies to a great extent rely on member motivation. Whether in relation to lending their time to participate in events, successfully completing CPD programs, or simply joining, members need to feel a positive impetus to do so and to continue to do so throughout their career. When it comes to motivation techniques, there is [...]
