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Monthly Archives: January 2012

Shiny Happy People – The science of Optimism and Decision Making

January 16, 2012 – 5:24 pm

Last week we explored the difference between promotional and prevention motivation and how this might impact messaging. This week the debate continues as neuroscientist Tali Sharot reveals the latest findings on how we digest information. On this morning’s BBC Radio 4’s woman’s hour she explained that human beings are actually hard wired to be optimistic. [...]

By Roxanne | Posted in Main | Tagged , , | Comments (0)

How to write more effective taglines: Segment and target to make your motivational shoe fit

January 6, 2012 – 1:12 pm

One-phrase slogans can have a profound effect on how customers see your product or service. One key factor in crafting that phrase is matching its content to the customer’s mind-set, and in particular to the way they view opportunity. The Harvard business review recently explored the two fundamentally different kinds of consumer motivation: prevention and [...]

By Roxanne | Posted in Main | Comments (0)