Comments on: Thought leadership in the digital age http://www.slamglobal.com/2010/07/15/thought-leadership-in-the-digital-age/ Just another WordPress weblog Fri, 06 Jan 2012 15:08:24 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Craig Badings http://www.slamglobal.com/2010/07/15/thought-leadership-in-the-digital-age/comment-page-1/#comment-398 Craig Badings Wed, 21 Jul 2010 04:29:33 +0000 http://www.slamglobal.com/?p=911#comment-398 Rupert, you're spot on regarding the leverage of content online as a truly great thought leadership sharing tool. After all how can you be a thought leader if you don't share your insights. However, there may be times when the internet is not the place to go. Web2.0 is merely another channel for sharing information and depending on your target publics it may well be that you only share your thought leadership content in a very direct manner through meetings, round-tables, debates, newsletters and white papers aimed at that audience. Some companies are happy keeping their thought leadership content very focused. It depends on your brand and how finite your audience is. Rupert, you’re spot on regarding the leverage of content online as a truly great thought leadership sharing tool. After all how can you be a thought leader if you don’t share your insights.

However, there may be times when the internet is not the place to go.

Web2.0 is merely another channel for sharing information and depending on your target publics it may well be that you only share your thought leadership content in a very direct manner through meetings, round-tables, debates, newsletters and white papers aimed at that audience. Some companies are happy keeping their thought leadership content very focused. It depends on your brand and how finite your audience is.

]]> By: David Rosen http://www.slamglobal.com/2010/07/15/thought-leadership-in-the-digital-age/comment-page-1/#comment-395 David Rosen Tue, 20 Jul 2010 18:29:52 +0000 http://www.slamglobal.com/?p=911#comment-395 Great post on why the web -- especially its 2.0 version -- is so useful in establishing thought leadership. Great post on why the web — especially its 2.0 version — is so useful in establishing thought leadership.

]]> By: Tim Parker http://www.slamglobal.com/2010/07/15/thought-leadership-in-the-digital-age/comment-page-1/#comment-371 Tim Parker Fri, 16 Jul 2010 13:51:38 +0000 http://www.slamglobal.com/?p=911#comment-371 Wasn't aware of it, but great example. I guess we are in the same business and so it isn't surprising that we are aligned on this - but agree with everything you say. Wasn’t aware of it, but great example. I guess we are in the same business and so it isn’t surprising that we are aligned on this – but agree with everything you say.

]]> By: Tweets that mention Thought leadership in the digital age – Slam Global -- Topsy.com http://www.slamglobal.com/2010/07/15/thought-leadership-in-the-digital-age/comment-page-1/#comment-367 Tweets that mention Thought leadership in the digital age – Slam Global -- Topsy.com Thu, 15 Jul 2010 14:39:39 +0000 http://www.slamglobal.com/?p=911#comment-367 [...] This post was mentioned on Twitter by D'Artagnan, Slam Global. Slam Global said: New blog post Thought Leadership in the digital age http://bit.ly/c7cUqv [...] [...] This post was mentioned on Twitter by D'Artagnan, Slam Global. Slam Global said: New blog post Thought Leadership in the digital age http://bit.ly/c7cUqv [...]

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