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Monthly Archives: July 2010

Flattr – Money for Nothing and the Clicks for free

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Peter Sunde is better known as co-founder of the infamous Pirate Bay, a Swedish website that indexed BitTorrent files. At this year’s Republica Conference he introduced a very different start up concept, Flattr, the name being a combination of Flattery and Flat rate. This is a new micropayment system [...]

Thought leadership in the digital age

When one of the top four global accountancy firms published a provocative point of view recently about the regulation of Europe’s hedge funds, internet immediacy helped to ensure it was widely read and discussed. For asset managers, the firm instantly became the forward-thinking authority that they needed to consult to ensure their UCITS hedge fund [...]

What not to do in Digital Marketing

Nestlé’s social media mishap was one of many examples that helped prove German professor and psychologist Peter Kruse’s point.  In his presentation at this year’s re:publica conference in Berlin he illustrated how the Internet is facilitating a redistributing of power from the providers to the receivers.