Mashup the digital marketing networking event is hosting a mixer tonight based around Augmented Reality. AR is sure to be a definitive technology tool in the upcoming year what with the growing sophistication of smart phones and handheld technology.
For the uninitiated AR technology merges a real world view with computer generated imagery through a viewing screen. For instance you could use a camera on a smart phone to view an object which is enhanced somehow by some sort of digital special effect or data. AR takes full advantage of smart phone technology using a phone’s camera, compass, GPS system and internet connectivity to create a truly unique experience. But the only real way to truly understand AR is to see it in action.
Here are a few really interesting examples courtesy of Mashable:
Tonight’s mixer will give attendees the chance to learn more about this emerging technology from some of the experts in the field, speakers include Myles Peyton – Total Immersion and Nick Brown co-founder of Crossplatform. More importantly Slam Global will be attending the event. The full itinerary can be found here.
Nick Brown is co-founder of Crossplatform
Myles Peyton from Total ImmersionNick Brown co-founder of Crossplatform

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