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Mashup the digital marketing networking event is hosting a mixer tonight based around Augmented Reality. AR is sure to be a definitive technology tool in the upcoming year what with the growing sophistication of smart phones and handheld technology.
The first step a hedge fund is likely to take in seeking external marketing support is to enlist the services of a public relations agency, and rightly so, since influencing the influencers is crucial in reaching professional audiences. However, PR has changed with the rise of new media. Not only are our favourite industry newspapers [...]
Banks are facing a huge challenge to improve their image in consumers’ minds. As human behaviour evolves and more and more customers use digital media to communicate, the need for financial service sector companies to join the online conversation grows. Even though the use of social media networks in business is still a new concept [...]
I need to borrow your voice – for a good cause… Why: our Cancer Research campaign ‘Shine’ is live, and we want to get loads of people to come to the event Quick background: It’s a 13 or 26 mile night walk through MANCHESTER to raise money for Cancer Research UK on the 17th April [...]
Social media was truly the buzzword of 2009. In 2009, Twitter emerged into the mainstream having previously languished in the tech-geek ghetto. Everyone from Steven Fry to Lilly Allen adopted the micro-blogging platform and presenters of both news and lifestyle programmes puzzled over this 140 character-limit craze. While Twitter was undoubtedly the poster boy for social [...]
